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Countering Cyberbullying

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How Sunfull counters cyber-bullying

We counter cyber-bullying by getting students to post positive comments.Our members post positive and relevant comments, over a million comments a year. These positive comments benefit both the readers of the comments, as well as the poster of the comment.

The power of positive comments

The Internet enables people to exchanging ideas and opinions with people all over the world. People post their ideas and opinions on blogs, social networks, and the comment section of news articles. Other people post comments that agree or expand upon the original idea, or disagree with the original posting.

The problem is when the disagreements become vicious and comments intended to hurt another person are posted on the Internet. The volume of negative comments can overwhelm the discussion, drowning out the constructive comments.

We believe that positive comments counter these vicious and hurtful comments. Most importantly, the act of seeing vicious and hurtful comments on a website and then posting a positive comment to counter the negative comments benefits the poster. Someone who has gone through the experience of posting a Sunfull type positive comment is less likely to post a malicious comment in the future.

The impact of positive comments on bullying

Posting positive comments counters bullying in three key ways:

  1. Receiving a positive comment provides encouragement to someone who is the target of hateful comments. Knowing that not everyone is against them may help them overcome the difficulties they are facing.
  2. People who visit a site where positive and constructive comments have been posted, including people who tend to post malicious comments, may read the comment, and a thoughtful positive comment may influence the posters of malicious comments to rethink their posting habits.
  3. The poster of the comment experiences doing something positive for another person. Too often, people, and especially students have either forgotten or never understood what it is like to do something good for someone they do not know.

Posting positive comments is a way to provide character education to students. They gain an understanding of the hurtful impact of malicious comments from searching out situations where someone is being attacked on the Internet. Through this understanding of what malicious comments can do, many students stop engaging in the posting of malicious comments on the Internet, as well as reducing their use of aggressive language (profanity) with their peers. Participation in the Sunfull positive comment movement improves many students’ interaction with their peers as well as their families.

Working with schools

Our primary focus is for schoolchildren to experience posting positive comments, as schoolchildren in Korea are a major source of malicious comments on the Internet. Schools use Sunfull as a part of their anti-bullying program.

Students in Korea who are participating in the Sunfull program:

  1. search the Internet for a situation where malicious comments are being posted;
  2. research and understand the circumstances;
  3. and then write and post a positive and meaningful comment.

Students are credited by their schools with one hour of community service for every twenty comments they post to the Internet. With the research required and the effort needed to write a meaningful comment, students typically spend two to three hours to post twenty comments.

Student postings are monitored by a teacher or other adult to ensure the students are posting comments for situations that are appropriate for the student, based on the student’s age and ability.

Working with businesses and organizations

We work with businesses and organizations to encourage their members to post positive and thoughtful comments, as well as to support the expansion and operation of the Sunfull Movement.

Businesses and organizations help Sunfull by providing financial support and by helping to promote and implement the Sunfull program at schools in their area.